Statement of intent 

For my print advertisement, my intentions are to make the poster around a documentary that focuses on “paranormal activity” and sightings of “paranormal figures”. I will make sure that it complies to all rules set out by the ASA for example, it will not contain any content that could cause any serious offence to any audience. This is especially important to my project because it would be displayed on advertisement billboards and/or other sources where audience who are not intended to see it, might encounter it for example a younger audience – this could upset or cause discomfort to them. My documentary would be broadcasted after watershed hours to avoid children and young audience being distressed or scared by the uncensored content in my documentary.

For the advertisement of the show to be a success, it needs to avoid being viewed in a negative way. I will avoid a negative impact on the primary and non-intended audience by making the advertisement nongraphic or gory but remain in a serious manner. This will mean not including graphic or inappropriate material on the covers. I will try and create an eery setting without the graphic material such as an abandoned background and figures/ silhouettes. The posters will mainly contain men on the covers because of the horror genre appealing more to the male gender: this should help attract more of the primary audience

The show will appeal to the target audience of 16–25-year-olds by only containing people who are a part of this age gap on the posters, for example horror stories for curious and imaginative teens. This is effective because horror films and shows are gaining popularity from the younger generation which means a horror documentary will be beneficial to help them learn the real-life horrors that exist in some areas of the world.  This will make the age gap feel represented in what they enjoy watching on the television and help them try new things such as documentaries.